Business View Magazine | February 2020

30 BUSINESS VIEW MAGAZINE FEBRUARY 2020 pump for the pool, we tailor a lot of specials for our customers in the off season. So, we’ve got longevity as a result of our efforts to make us more of a year-round company, even though the Midwest is a six-month swimming environment, at best.” Lenz says that the company continues to try and keep up with the latest technologies in the pool business in order to stay relevant, while also finding new ways to service its customers. “One product line that we introduced last year to our customers is mosquito abatement,” he notes, “because we’re already in hundreds of backyards doing maintenance on a weekly basis. Last year was our first year and it was very well received, and we anticipate that it will grow in 2020. Our goal is to grow it within a three-year time frame to where we have dedicated personnel doing it, instead of having it piggyback on our pool service.” “Something that we’ve offered for many years, but want to make an aggressive push going into 2020, is for people to be able to purchase online and pull up to our store and have the order filled as