Business View Magazine | February 2020

167 BUSINESS VIEW MAGAZINE FEBRUARY 2020 LA HABRA , CAL I FORNI A is home to approximately 70,000 people. La Habra is known for its small-town feel, its numerous nonprofit organizations and service clubs, and its wide variety of shops and services, including family-owned businesses, mid-size brands growing in popularity, such as Trader Joe’s, Sprouts, and Northgate Markets, and corporate giants such as Costco, Sam’s Club, Kohl’s, Target, and Wal- Mart. La Habra has excellent schools, a well- rounded program of civic, recreational, social, and cultural services, a CIF Championship football team, a true community theater, a tennis center, and other sports facilities. The jewel of its park system is La Bonita Park, which is home to Girls Softball and the Disney Citrus Classic Softball Tournament. The City administration and its staff of over 250 continue to focus on public safety, economic enhancement, redevelopment, beautification, and infrastructure improvements, as specified in its General Plan, which Assistant to the City Manager, Robert Ferrier, says was last updated in 2015. “The General Plan talks about how development will occur in the long term,” he explains. “It doesn’t specify what development will occur; it doesn’t specify when that development will occur; but it does specify the intensity of development and where the community wants to see development activity take place.” And Ferrier places credit where credit is due, saying “The General Plan process could not have been as successful as it has been to date but for the vision and leadership of our City Council. They’ve been instrumental not only in leading the way, developing policies that will have a long-term, positive impact on our community, but also ensuring that we continue to work closely with our community, crafting well-thought local policies that are implemented efficiently, and with a mind to the service levels expected by our