Business View Magazine | February 2020
125 BUSINESS VIEW MAGAZINE FEBRUARY 2020 VENERTS HOTEL MANAGEMENT , INC . in Travel Industry Management and CLM certification, and has 10 years of experience as a hotel General Manager. Dolney is responsible for leading the hotel’s Sales & Marketing initiatives by providing marketing assistance and property support in an effort to help the properties increase room night production. She develops and helps implement marketing plans, advertising and promotional campaigns, social media, and targeted local and internet sales efforts. Dolney also works closely with general managers to create a total team effort approach to operations, and sales and marketing at each property. She ensures maximum utilization of franchise marketing services to secure a property’s position within a market, and tracks results from sales and marketing efforts. Jodi Penrod is Director of Financial Operations and Treasurer. Penrod, who holds a Master of Business Administration and a B.A. degree in both Business Administration and Accounting, heads up the financial and accounting functions for Venerts and its managed hotel properties. She also prepares monthly financial statements and files the various tax forms required by state and federal law. In addition to the financial operations, Penrod also handles employee benefits, insurance, and IRAs. In this capacity, Penrod serves as the key financial link between Venerts Hotel Management Inc., property owners, and managers. The mission of Venerts Hotel Management Inc. is to manage hotel properties at a quality level of product and service that will result in sustained growth in sales and profits. In a competitive arena, Ward says that the company’s niche is that it’s very hands-on. “We’re at the properties and we’re always willing to help,” she states. “Our slogan is ‘Teamwork from the Team that Works.’” “We added the slogan about three years ago, and I think it’s very appropriate,” Dolney adds. “We’re hands-on from the ground up. If it’s a brand new hotel build, we’re helping out, moving furniture in, directing people where they need to go, or
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