Business View Magazine | February 2020

110 BUSINESS VIEW MAGAZINE FEBRUARY 2020 cover to inclement weather on the walkway for passengers going from the parking lot to the main terminal.” Finally, Brienza mentions a unique project at Rogue Valley, intended to increase community awareness of the Airport in a fun and engaging way. “We just did a program that we thought the community would get excited about and they did,” he remarks. “We are now selling Airport socks, but we let the community submit their designs and then we set up a selection committee. They have our name on them, they’re colorful, and they’re going to be sold in our gift shop. We’re not looking to make any money on them; just to get our name out there. The gift shop operator, Tailwind, is donating its proceeds to a local charity. It’s a win-win. We want to build excitement about the socks so people will purchase them, but we also want to build excitement around the Airport in a way that hasn’t been done before. We love getting our community involved in what we are doing at Rogue Valley. Each year we will have a new design, which means a new competition. And now, as a sequel to that design contest, we’re asking people to take pictures of their feet: up on the desk, on vacation, on the beach, or wherever their feet may travel, but they must be wearing the socks, and then, the winner of that contest will get a couple of round-trip tickets from United Airlines. I don’t know of any other airport that’s doing that.” PREFERRED VENDOR n Precision Approach Engineering, Inc. www.preappinc.com Precision Approach Engineering, Inc., is a Pacific Northwest aviation engineering consulting firm serving airports with Professional Engineering Design and Construction Services. We have extensive experience working with clients and agencies in partnership to complete aviation and civil engineering improvement projects. Employee‑owned and operated, our focus is hands- on, responsive, and personalized service.