Business View Magazine | February 2019

67 BVM: Why is a product described as ‘mission criti- cal’? Carver : “Chrome-moly piping is considered critical, for instance, in that the applications are typically in very high temperature, high steam, or highly cor- rosive atmospheres. For example: In a plant where power is generated for utilities,we are supplying that piping, first, as a project when the plant is be- ing built, then, as an ongoing maintenance item. Imagine if a power plant has a failure, it must be repaired as quickly as possible for either or both safety and loss of production reasons.That needed material is the material sitting on the ground in our inventory.Typically, this type of material has well over a six-month lead time from the manufacturer so having it on the ground is vital. So,when we talk about mission critical, the outage at a power plant or refinery is a situation where our products are absolutely critical.” Mort Keiser,Founder