Business View Magazine | February 2019

302 the more retail and commercial services we can bring to Riverbank, the less our residents have to drive to other communities for the goods and ser- vices they need.”Scully adds that the City is about three quarters of the way through the planning and environmental review stages of that project. In regard to all projects that take place in River- bank, Scully explains that while the City doesn’t have a formal policy for providing developers with incentives, it does negotiate on a per project basis. “If you look back over the history of our commercial success, you see that with many projects, especially unique ones that we otherwise wouldn’t attract, there have been incentives negotiated–fee reduc- tion or deferral, or flexibility with regard to devel- opment standards,”he states.“The City has always understood that in order to make something hap-