Business View Magazine | February 2019

30 ing with industry regulatory issues–and we address how the global regulations are impacting member companies at a local level.We also provide a quar- terly newsletter and make information on industry- related global issues available through the course of the year.Those are new things we’re doing that bring value to our members. But the sustained value comes from the technical papers and the education- al information that’s shared at the Annual Meeting, and the library of all the technical papers that have been available since TRFA began.” BVM: Howwill TRFAcontinue to be a viable voice in the future? Atkinson: “For the future,we want to continue doing what we do now, only better, for instance,making our technical papers more easily accessible and searchable using new technology. It’s on our fiscal 2019 list.We took a survey of our members and went through a Strategic Planning session in May to ensure that our goals are in line with our mem- ber companies’ needs.As a result,we’re improving ourselves based on member input.We’re working on enhancing market updates, and we’ve also had