Business View Magazine | February 2019

240 of their belongings to another company,”he adds. “We handle small, big, and everything in between.” Nick believes that Diamond Freight’s competi- tive advantage lies in its relatively small size and personalized service.“We try to keep our personal touch,”he avers.“You’re not dealing with a franchise or a multi-billion dollar company, but you’re also not dealing with a mom-and-pop shop.We’re right in the middle as far as truck capacity and the own- ers are always readily accessible and heavily in- volved in the day-to-day operations.The layers are very thin and that’s howwe try to label ourselves.” Being a middle-sized company,Nick believes that in addition to social media,word-of-mouth networking is a vital component of its market- ing activities.“Being accessible and following through,we get a lot of leads, internally,”he relates.“When we’re out trying to procure busi- ness, it’s going through established channels, rather than putting up a billboard saying,‘Here we are; give us a call.’”