Business View Magazine | February 2019

In December of 2013, I made two phone calls that set my wheels in motion to formwhat would become North Carolina Building Performance Association, a first of its type association to lead a transition to making measured building perfor- mance matter more than certifications or plaques alone. First, a small-time builder and respected educator hit the nail on the head when he said that a state-based industry organization couldn’t make it by serving only the interests of the residential market–the portfolio would need bigger buildings. Second, a leader of North Carolina’s clean energy industry rightfully noted that we didn’t need anoth- er charitable organization in the mix–but instead needed a 501(c)(6) not-for-profit trade association that would put industry profit and stakeholder ben- efits under one umbrella. Five years later,North Carolina’s market leadership, innovation and transformation has taken a firm hold and coined a new industry focused on perfor- mance.And when a state like ours props up that umbrella–with one foot in construction and the other in clean energy–big things happen quickly, 169