Business View Magazine | February 2019

130 AT A GLANCE TARGETED PET TREATS WHAT: A manufacturer of pet treats and chews WHERE: Warren, Pennsylvania WEBSITE: www.targetedpettreats.com The principal advantage of injection molding of products is the ability to scale production up with consistent quality and shape.The molding and design process is what really distinguishes one product from the next.“When it comes to the shape of the chew,we will ask the customer,‘What are you looking for? What do the other products in your brand portfolio look like? Do you want this prod- uct to look like those?’We will design the mold for the treat separate from the formula to meet the customer’s expectations,” says Austin.The injection molding process also allows TPT’s customers to add functionality to their products and target the areas of most concern to pet parents.The options are plentiful and include oral care, joint, skin, and coat health.TPT can also add visible inclusions, such as carrots, parsley, flax seed, and just about anything one can imagine that would enhance the appear- ance of the treats.TPT purchases all the ingredients and packaging materials from approved vendors that demonstrate high regard for food safety and quality.