Business View Magazine | February 2018

28 29 FANTASTIC SAMS Creating the perfect brow is sim- ple and easy when using the right tools and products. Satin Smooth® beBare Hair Removal is perfectly formulated for brows and facial waxing, making it a perfect choice for professionals. Couple with our EZ Grip Contour Strips that are ergonomically designed to fit any brow shape. Use them with our high quality Contour Applicators to create a precise, curved arch every time. Give your clients the beautiful brows they desire with Satin Smooth®. Before beBare After beBare Get beautiful brows in minutes. With its line of dermatologist-tested, customized wax products and state-of-the art appliances, Satin Smooth, a professional division of the Conair Corporation, has become one of the leading providers in the hair and body care industry, and is a Preferred Vendor for the Fantastic Sams chain of salons. In fact, Fantastic Sams franchisees routinely select Satin Smooth beBare, a perfect choice for technicians who want to offer a depilatory treatment product without beeswax or honey. Satin Smooth beBare’s soft and pliable botanical formula is enriched with pine resin, is ideal for ultra sensitive skin, and can soften all types of hair. It never dries, and it never sticks to skin. “And because of the high ingredients, the performance, and the satisfaction of our customers, people just keep coming back for more,” says Susanna DiSotto, Direc- tor of Marketing for Satin Smooth. “Brow waxing is one of the biggest services, now in the industry,” she adds, “and we provide the products and education to make sure that all of Fantastic Sams technicians are using the best tools possible to provide the ultimate in care and service for their clients.” For more information on the Satin Smooth line of beauty products please visit www.satinsmooth.com. for us and a testament to the strength of the brand.” “Acommon issue tomost small franchise operations is finding the right employees,”Costanza points out. “However,in our space,we’re talking about cosmetol- ogists,with a specific skill set.Theyneed to be either a barber or hairdresser,and have a cosmetology license, depending on state regulations.As a franchise cor- poration,we need to help find employees for them and that’s through the associations,state boards,and schools that we connect with on a regular basis.That helps our franchisees get a pool of stylists theycan recruit from.” Another way inwhich the parent company supports its franchisees is byproviding themwith an approved product vendor list.But when it comes to styling tech- nique,Costanza says that,at the end of the day,while it can help guide a novice in the right direction,“the mature artists knowwhat they’re doing.In our industry,” he declares,“you can cut and design however you like –as long as the customer is happy.” In the competitive,$75 billion hair care industry, Costanza believes that Fantastic Sams is unique in that it offers a full service linewith both cut and color options,whilemost of its competitors don’t maintain a similar menu.“In addition to cut and color,we have our