Business View Magazine | February 2018

24 25 ments,beauty institutes,and city-center spas,as well as several lines of makeup,accessories,and hair,facial, and bodycare products.CamilleAlbane is an urban, upscale authentic French hair salonwith 300 loca- tions.“We also have a line of products under the name Phytodess,and Coiffidis,a distribution company that Dessange purchased,”Tarnowski adds. John Costanza is President and CEOof the Dessange GroupNorthAmerica.Part of hismission is to expand the company’s three salon brands throughout the U.S. and Canada.“Our goal is to get to 2,000 Fantastic Sams franchises in the next two to five years,”he states. In order to attract newfranchisees,Tarnowski reveals that the company relies heavilyon digital marketing. “The goal is to drive traffic to our website,which tells our storyand brings us the strongest candidates,”she explains.“Once candidates are in the process,we vet them fairlyvigorously.Theyhave to be financially qualified and,typically,we look for peoplewho have a strong business sense,or who have owned businesses in the past.Whenwe get candidates in the door,we make sure theyunderstandwhat their responsibility is; we don’t want absentee owners.Wewant peoplewho are going to lookout for howtheir business is doing, because local marketing efforts are important.We don’t do regional or master franchisee scenarios,but we do encouragemulti-unit ownership.” In support of its newfranchisees,Dessange has dispersed regional teams of directors,coaches,consul- tants,real estate developers,andmarketers throughout NorthAmerica.“Every franchisee is different,”Tarnowski says.“Some need a lot of hand holding; some are very independent and take a lot of initiative.We provide enough support to our franchisees to set themup for FANTASTIC SAMS $2,00 0 IN SAVIN GS NEVER GOES OUT O F STYLE. 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