Business View Magazine | February 2018

216 217 CASE SNOWMANAGEMENT BVM: Speaking of growth, are there any plans afoot for new growth or expansion? Case: “We’ve been looking at starting another service line, other than snow and ice, because our customers have truly appreciated our val- ue-added from a management perspective. They love our programs, they love our people, and we’ve gotten many requests to do landscap- ing and having Case Snow manage their property over 12 months – snow and ice and landscaping. So, we’ve recently deployed a landscape division, this past season, and we’ll be starting to expand and perfect it over the next year or so. “We’re focused on good, organic growth.We’re expanding our footprint quite a bit.We’ve primar- ily been a New England-based company, but over the past three to four years, we’ve expanded to New York, New Jersey, Pennsylvania, Ohio, Indi- ana, and Michigan.We’re going to continue that geographic expansion within the next five years and continue to grow market share within those states, as well.” BVM: Any final thoughts before the snow falls? Case: “Our company is leading the industry as a cutting-edge, field-oriented supplier.And we believe that you have to be hands-on with snow and ice in order to be successful at it.And that’s exactly what we are.We are early adopters of training people, educating our customers, along with our employees and service suppliers, and making sure we set up a campaign for success.” “Another is a company called Lyon’s Auc- tions.We are partnering with them on an annual basis, selling almost our entire fleet, every year. In order to be an emergency ser- vice business, which we are, you have to be a turnkey operation, which means no repairs, or maintenance, or breakdowns in the field. And keeping up with the current technology of the day is also a critical strategy for us. So, we’re always investing in the latest and greatest in- novations by flipping our equipment.Within a year to three years, we’re recycling our entire fleet. BVM: We were told that you were nominat- ed as CEO of the Year for 2017.What was that about? Case: I was nominated as CEO of the Year by the Snow and Ice Management Association, which is the lead snow and ice association in the country. That was a big surprise and I’m honored to be recognized. I’m also very active in the industry; I’ve been on the Board of Directors at the SIMA for six years, and I’ve chaired that Board for a year. The industry has seen our company come out of nowhere - not a lot of people go from a million dollars in revenue stream and six years later, they’re doing $30 million. It’s been a tremendous growth cycle and I think the foundation of that growth is good leadership and a great team, and that’s certainly something this com- pany possesses.”