Business View Magazine | February 2018

198 199 Based in LA’s fashion district for over 10 years, LUSH Clothing is a women’s apparel wholesale company dedicated to providing competitive products ranging from t-shirts, two-piece sets, dresses, tops and bottoms that sell-through for our retail partners. Come see our Spring/Summer 2018 collection which is popular with editors in the magazine industry as well as Instagram Influencers. We are available online at www.lushclothing.com and at trade shows including New York FAME, Las Vegas MAGIC (Feb 12-14), Dallas (Feb 21-24) and Atlanta Apparel (April 11-14). Email mia@lushclothing.com for appointments SHOWROOM in Los Angeles (833) 507-6440 LUSH_dressup.indd 1 1/11/18 5:09 PM DRESSUP PREFERRED VENDORS n Honey Punch www.myhoneypunch.com Honey Punch, founded in Los Angeles in 2004, is a leading women’s contemporary line that celebrates the heritage and culture of women’s fashion. Our garments are built on quality, inspired by our own distinct interpretation of the latest trends, and driven by our Californian roots. Each collection we craft is meticulously designed and produced with the utmost attention to hues, prints, fabrics, and silhouettes. It’s no won- der our collections are coveted among fashion style icons and celebrities all over the world. n LUSH www.lushclothing.com Based in LA’s fashion district for over 10 years, LUSH Cloth- ing is a women’s apparel wholesale company dedicated to providing competitive products in price and style. We invite you to come visit us at an upcoming trade show or learn more at www.lushclothing.com.   For wholesale inquiries please call our showroom (833) 507-6440. with anyoverstock?“It takes care of itself,”Derrickavers. “Luckilyifyoumarksomethingdownenough,somebody will buyit.We takea lotof itbacktoourwebsite,reshoot it, re-image it,remarket it,andput itbackonline for aheavily discountedpriceand,normally,itwill sell.” In fact,online selling has become an important part of DressUp’s businessmodel.Its share of company revenue is currentlyat 10 percent andDerrickwould like to see that percentage increase to 50 percent over the next several years.“That’s going to bewhat we’re working on–software to becomewhat themodern consumer wants,”he says.“It will help us tremendously andmake the customers happy,whomaywant a par- ticular item,that,as far as theyknow,we have sold out of.Hopefully,in the near future,they’ll be able to access our entire company’s inventoryand be able to do that from their cell phone.So,we’ll continue to focus on our website–finding better processes.” Meanwhile,Derrick says that the companywill also continue to expand its physical footprint.“Brickand mortar isn’t going anywhere,”he states.“Maybe not as much as theyused to,but people still like to go out and go to stores.So,we’ll keep adding stores over the next several years; probablynot as aggressively–a handful of stores a year,probably.So,five years fromnow,we would have 30 or 35 stores.Andwe’ll stay regional.We don’t plan onDressUp being a national brand.We’re a southern companyand there’s tremendous room for growth in the southeast-Georgia,Florida,Alabama, maybe stretching toMississippi andTexas.We can have 50 to 100 stores,easily,without going all theway to thewest coast or all thewayup toNewYork.” Sticking to the original idea that Danielle Case had eight years ago of what a clothing store could be has been integral inDressUp’s success.And that’s some- thing that isn’t likely to change.“What makes DressUp special is that we get in a lot of newstyles; they’re always on trend; it’s always new; it’s always affordable,” Derrick sums up.“You’re always going to find,either in our stores or our website,the latest and greatest in fashion trends and it’s always going to be of good qualityand excellent value for the price.You also get great customer service.That’s whyare customers are always repeat customers.”