Business View Magazine | February 2018

196 197 week-a style being a dress or a top.So,every singleweek it’s 60 or 70 newitems.Nobodydoes that,especially if they’reman- ufacturing.But we don’t manufacture; we’re resellers.We buy from40 or 50 different manufacturers from the thousand plus that exist in themarket that we’re in,the fast fashion area.And nobodyon the local level has the buying power that we do,so we’ve reallygot a competitive advantage.” DressUp also has strict criteriawhen choosingmanufacturers for its brand.First,Derrick says,is the look: it must match the southern style its customers prefer; then there is the price point: affordabilityhas always been a prime differentiator; and,finally there’s the qualityof product: it has to be a good value.“So,if you checkoff those three boxes,great,”he reports.“The fourth thing is can you produce enough for us? Because a lot of thesemanu- facturers produce small runs to keep their risks low.But we buy a lot.That’s what most important inwanting toworkwith us.” Of course,bringing in 60 or 70 newitems eachweekmeans that some inventorywill have to go.Howdoes DressUp deal DRESSUP Honey Punch, founded in Los Angeles in 2004, is a leading women’s contemporary line that celebrates the heritage and culture of women’s fashion. Our garments are built on quality, in- spired by our own distinct interpretation of the latest trends, and driven by our Californian roots. Each collection we craft is meticulously designed and produced with the utmost attention to hues, prints, fabrics, and silhouettes. It’s no wonder our collections are coveted among fashion style icons and celebrities all over the world. Honey Punch, and our sister labels Wild Honey, Honey Belle, and August Mist are sold in over 51 countries. Our style are featured in specialty bou- tiques worldwide, leading online retailers such as Lulu’s and Stitch Fix, and big box retailers like Urban Outfitters, Bloomingdales, ASOS, and TopShop. OUR STORY