Business View Magazine | February 2018

192 193 D errickandDanielle Case used to go shopping onweekends. Theydid it as high school sweethearts,theydid it when theywent to college together in the small north Georgia town of Dahlone- ga,and theydid it in the earlyyears of their marriage.“Dahlonega is about an hour from the closest mall,”Derrick recalls.“Mywife loved shopping and wewent to themall everyweekend for the first seven or eight years of our relationship.” According toDerrick,things changed, though,one day,after yet another visit to themall’s clothing outlets: “Dan- ielle came out of a store and said,‘We come to themall everyweekend,and it’s always the same stuff.Nothing ever changes.The stuff that I like is overpriced,it mayor maynot even be on trend,and it onlychanges once per season.Let’s go back to our hometown and open our own clothing store.Let’s open a store for women andmake it DRESSUP ALWAYS SOMETHING NEW AT A GLANCE DRESSUP WHAT: A women’s clothing store with 20 locations WHERE: Headquarters in Dahlonega, Georgia WEBSITE: www.shopdressup. com