February 2017 | Business View Magazine

18 19 Nuvanna is the first company in the space with the primary mission of helping consumers live a more balanced life using the latest advanc- es in comfort technology. A personal evolution inspired Vaselli, a global business leader and innovator in the material science and sleep products industry for over 20 years, to launch Nuvanna. “I recently discovered the benefits of pursing a healthy balance in my own life,” said Vaselli. “I launched Nuvanna because I wanted to use my business and technology background, resources, and personal experiences to help others enjoy the same benefits faster. This mattress is the embodi- ment of my mission to help people realize how easy it is to reach a better, more balanced life.” Nuvanna will offer its mattress via direct-to-consumer sales on its web- site. Its goal is to provide consumers with an easy, positive online buying process to reduce the stress that comes with the typical mattress store shopping experience. A 100-night trial period eliminates the high-pressure decision-making process consumers often undergo in brick-and-mortar stores. In addition, bypassing the middleman enables Nuvanna to offer its customers significant value, with prices at roughly a third of traditional retail stores. “Right now the online segment of the mat- tress retail industry is only a small percentage of the industry’s $16 billion total. But it’s grow- ing rapidly,” explained Vaselli. “Everybody needs a mattress, and buying online offers significant advantages with virtually no risk.” Nuvanna’s mattress comes with free shipping, free returns, delivery in 3-7 business days and a 10-year warranty. The mattress is compati- ble with most bed frames and box springs. The company has established partnerships with various charitable organizations around the country. Returned mattresses will be donated to these organizations. “We offer an easy, stress-free buying experi- ence,” said Vaselli. “We want to make people’s lives better, not just with a restful night sleep, but with a better shopping experience, too.” Mattresses are only the company’s starting point. Nuvanna will use its website and social media outlets to share knowledge and tips that foster wellbeing and balanced living. The com- pany also anticipates unveiling future products and innovations that promote better sleep and balanced lifestyle. opening lines The Heinz Brand Launches Petition to Make Monday after the Big Game a National Holiday The first Sunday in February is known to be a day of fun, friends and football. No matter who you’re rooting for, whether you’re a sports fan or not, when it comes to the Big Game, there is one universal consensus: no one wants to go to work the next day. This year, the Heinz brand will try to bring some of the great- ness of Big Game Sunday into Monday, by petitioning to make the day after the Big Game, coined SMUNDAY, a national holiday. People may have talked