February 2017 | Business View Magazine

174 175 image that we want to portray to the world as an icon of the natural environment.” One newly-founded business is Greenpac, an envi- ronmentally-friendly paper mill that opened in 2012 at the city’s $450 million industrial park. “They take corrugated cardboard and recycle it into reusable pa- per products,” Dyster says. “It uses all recycled materi- als –no new trees are cut down to feed the mill. It’s a continuous and very sustainable loop.” Diversifying the city’s economy to include both tourism and green technology is largely the job of Anthony Vilardo, Niagara Falls’ Director of Business and Economic Development. “We want to be cogni- zant that we don’t fall into the same boat that we did in the latter half of the 20th century, where we were dependent upon one industry,” he says. “So we’re 88890_Fuel_BusinessOverviewQrtrPg / 3.6” x 4.9” no bleed / 4c / PUB: Business Overview Magazine National Fuel has been fueling the lives of families and businesses in the region for more than a century. We are committed to protecting the environment, and the health and safety of the community for years to come. parkland with hiking and biking trails and to re- construct the end street on the city grid,Whirl- pool Street, in order to handle the traffic that’s displaced by the removal of the Parkway.” “So, at the end of the day, you’re going to have a city that is reconnected to its waterfront and that offers the opportunity to be in an urban environment and then twenty minutes later be at the bottom of the Niagara Gorge – a place where civilization seems very, very, far away,” Dyster exclaims. “We think that’s a tremendous opportunity to market those contrasting ex- periences to people; we think it’s very unique. There are not many places that would combine the ability to be in an urban environment and then to go easily and quickly to so many, very wild places.” In addition to rebranding Niagara Falls, NY as a tourist destination and making the necessary infrastructure changes, Dyster maintains that, even though tourism will be the lead industry for the future, the city still plans to grow its industrial base –only with a new type of tenant. “What we’re trying to do is be more selective in the types of industries that we encourage to locate here, so that they’re consistent with the Niagara Falls, NewYork Phone: 716-282-5244 Fax: 716-282-5245 E-Mail: info@markcerrone.com www.MarkCerrone.com From Demolition through Landscaping, We are your Complete Solutions Contractor Demolition & Abatement (Asbestos, Lead, Mold) Earthwork & Site Preparation Underground Utilities Roadwork & Paving Landfills & Site Remediation Athletic Fields Concrete Flatwork Building & Renovations Equipment Rentals / Hauling Industrial & Railroad Services Landscaping 2368 Maryland Avenue P.O. Box 3009 Niagara Falls, NY 14304