February 2017 | Business View Magazine

128 129 Signarama Preferred vendors n Rowmark LLC www.rowmarkllc.com Rowmark is the world’s leading manu- facturer of engravable sheet plastic for the signage, engraving, and awards markets. The company was founded in 1987, in Find- lay, Ohio, by Fred Kremer. Today, Rowmark employs more than 150 people worldwide, and has approximately 200 distributors in 87 countries. n DAS Group, Inc. www.das-group.com n Impact Menu Systems www.impactmenusystems.com do it interior and we also have materials that allow us to do wall décor on an exterior, con- crete block or brick wall. Years ago you had to find somebody who was a mural artist to paint that. Today, we digitally print it. “And a lot of our franchisees have embraced the digital signage market, meaning instead of a static image that never changes being print- ed and applied to a wall, or a floor, or a board, or a window, we’re using digital technology, LCD panels, full-motion video screens, etc., where we create content that gets pushed to that screen and engages with a viewer. You’ll see digital signage taking over in places that are retail, that are hospitality. If you go to the airport today to look for your flight, you go to a digital sign to find it. You go to the movie the- ater and order your popcorn; the menu behind the counter is a full-motion video screen. So, digital signage is definitely coming and coming on stronger.” BVM: Finally, what’s the macro plan for the Signarama brand? JT: “We want more people buying Signarama signs than anybody else’s.And so, all of us are working together; every franchisee is on the same path.We’re looking to continually gain market share, help businesses in their local communities, and become the number one sign company on the planet.We’ve been successful in doing that for the past fewyears, and we’re not going to take our foot off the gas anytime soon.We’re a cutting edge company; we don’t sit still.”