February 2017 | Business View Magazine

124 125 going to come see you to talk to you about your needs.We’re going to come back and show you what your sign is going to look like before we actually make it.We’ll personally deliver the sign to you to make sure you’re satisfied with the quality. That customer experience sets us apart. That full-service ca- pability sets us apart. “And the fact that we’re small enough on a local level to handle the personal service that any client deserves, but we’re large enough on a global level to handle any size account. So to have a local, as well as a national and interna- tional footprint, is definitely a differentiator for us.” BVM: What kind of support do you offer your franchisees? JT: “We have one customer –our franchisee.When they’re successful, we’re successful. The bottom line for us is to continually look for new, innovative ways to bring them additional revenue streams and increased profits. So, we’re constantly looking at what is new and exciting.We do lots of the research and development for our franchisees. They have the latest and greatest hardware, software, and technology available for their production. “Franchisees also get 30-plus years of our franchising experience.We know Signarama the products and services that we’re helping them provide to their clients and we have local backup and support.We have 205 people on staff, right now, and many of those people, more than half, are regional people. They’re set up in our regional offices in New York, Chicago, Bos- ton, Baltimore, Virginia, North Carolina, Atlanta, Houston, Dallas, L.A., San Francisco, Oregon– and those people are there on a local level to provide support to the franchisee when they first open and ongoing support to the franchi- see and their team as the business is growing.