February 2017 | Business View Magazine

120 121 materials, learn how to operate the equipment, make the signs, schedule the work, check the quality of the work, handle the key accounts, but most importantly, activelymarket and promote the business, because we always found over the last 30 years, that the best way for us to grow our stores is through a unique, active marketing program,which means that the franchise operator and, oftentimes, an additional outside sales rep- resentative that they hire, are going into the local business community, explaining who we are,what we do, and where we’re located.And that’s the primary way we generate business for the stores.” BVM: So if you’re not necessarily looking for those with print or store experience, what do you look for in a potential franchisee? JT: “We’re looking for franchise operators who are hands-on people. This is an owner/operator model.We prefer franchisees who are going to be willing to get out into the business commu- nity, lead their organization, build their team, and help other businesses in their community get more business; but are also looking for a good quality of life.We’re a retail location, but with business hours. You don’t have to be there at four in the morning until midnight. It’s typi- cally 8:30 to 5:30, Monday through Friday.” BVM: How do you find those people? How do they find you? JT: “We exhibit at all the major trade shows; Signarama Simply the best choice for the professional sign-maker. Order Rowmark products today from an Authorized Rowmark Distributor. The Other Guy. Over 6,000 Quality Products No Hassle Service Promise Engravable & UV Printable Sheet Materials Proudly Manufacturing in the USA Since 1987 AUTHORIZED DISTRIBUTOR rowmark.com | 877.rowmark Find your Authorized Rowmark Distributor