90 Business View - February 2015
From Simple to Extraordinary
Gotcha Covered offers unique lifestyle options for franchisees
Sometimes, it really is all in a name.
And when Paul Linenberg heard the name “Gotcha
Covered,” he could tell right away.
Linenberg was among the leadership team operating
a company called “V2K Window Décor and More” in
the late 2000s, before the company – and the entire
marketplace as a whole – felt a significant negative
impact during the darkest days of the global economic
downturn.
But as it turned out, the bottom-line pain generated a
top-end opportunity.
“We were doing our own thing running V2K, and this
other franchise system called Gotcha Covered found
themselves in need of more support, more structure
FRANCHISE
