14 Business View - February 2015
Opening
Lines
Beech-Nut’s new line of baby food was named Product
of the Year for 2015 by more than 40,000 consumers
surveyed worldwide in a survey by TNS.
“Nearly 50,000 new packaged
goods products are introduced
each year,” said Rich Fryling, man-
aging director, Product of the Year
USA. “Our research shows that 44
percent of consumers are more
likely to purchase a product recom-
mended by 40,000 shoppers just
like them.”
Before developing the new line,
Beech-Nut visited with moms
across the nation to learn about
how moms were feeding their babies. These discus-
sions inspired Beech-Nut to create 46 new flavors
such as corn, black bean & amaranth and spinach,
Beech-Nut Voted
Baby Product
of the Year 2015
