for increasing positive storytelling and expanding public understanding. First, he believes in quantifying the economic impact of performing arts venues. These venues often employ large numbers of people, stimulate tourism, support local businesses, and contribute significantly to local tax revenue. “There is an opportunity for performing arts to talk about that impact from an economic standpoint,” he says. Second, he emphasizes the importance of community-focused storytelling. Many performing arts centers host workshops, student engagement programs, school visits, community groups, and educational outreach efforts that shape local culture in meaningful ways.“A lot of the time we look at the building and just think it is a building,” he says.“The local impact on the community is significant.” EXPANDING EDUCATIONAL PATHWAYS IAVM hosts a wide range of in-person events each year to support venue managers at every stage of their careers. A key offering is its Academy for Venue Safety & Security, which focuses on crowd management and creating safe environments for guests and staff. The association also operates the respected two-year Venue Management School, giving emerging leaders the essential knowledge they need to excel. Alongside these programs, IAVM holds its annual conference, VenueConnect, a major gathering for professionals from all types of venues to exchange insights and innovations. For senior leaders, its executive symposium explores advanced leadership topics and the strategic issues shaping the future of venue operations. Looking ahead, IAVM plans to significantly expand its online learning platform with more real-time education, microcredentials, and flexible digital options that meet the industry’s evolving needs. Mitchell notes that this expansion will provide members across all venue sectors with relevant and practical resources.“We are really ramping up those educational offerings and making sure they apply to every venue sector our membership oversees,” he says. 97 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 12 IAVM
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