finish. We did that not only to save our facility time and increase efficiency, but to save our clients’ money as well.” THE POWER OF BRANDING AND COLLABORATION Strong partnerships are another contributor to the CMCC’s success, and the organization’s marketing team works not only with the center, but also with Experience Columbia and the Sports Council to stay up to date on market research and align branding efforts. “We have one shared marketing team, so that our efforts can really be supporting one another. That’s really been a benefit,” says Britt. “To even get the opportunity to host an event, we’ve got to promote the destination first, and so aligning all those together is really, really important.” Guided by the tagline,‘The Heart of SC,’ the marketing team provides visitors with content about restaurants, late night dining, attractions, and itineraries that planners can use for apps, websites, or conference guides. “Having a unified authority– where the CVB and the Convention Center operate under one marketing 87 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 12 COLUMBIA METROPOLITAN CONVENTION CENTER
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