His hiring philosophy prioritizes character over credentials.“We can teach new things, new processes, but can’t change someone’s character as much. So that’s what I look for.” Despite strong demand in a market where visitors now spend billions annually in Sevier County, Christoffer deliberately limits growth. Tourism generates such substantial tax revenue that the average household saves $11,191 annually compared to what they would pay without visitor dollars funding local services.Attractions like Dollywood alone bring over 2 million visitors each year.The company targets $15 million to $20 million in annual construction sales, which allows hands-on management without expanding into operations he can’t personally oversee. “I am not too fond of that idea,” he says about scaling beyond daily touchpoints. “I am happy where we’re at and until the market shows issues supporting our need for workflow and business, I don’t see a reason to expand.” That philosophy includes terminology: he calls employees “team members,” a small but significant distinction that signifies his generation’s workplace expectations. MARKET PRESSURES AND BUILDING FORWARD The Smoky Mountains market enjoys unusual stability.Year-round tourism and proximity to major population centers within a one-day drive create consistent demand. The region shows a unique booking pattern, with 35% of reservations coming through direct bookings rather than platforms like Airbnb, significantly higher than national trends. Most clients invest for tax purposes through cost 75 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 12 MOUNTAIN CABIN & HOME BUILDERS (MCHB)
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