par with industry-wide trends, as utilities integrate information technology, operational technology, and Industrial Internet of Things devices to achieve unified views of asset health and grid performance. RESOLVING REGIONAL COMPLEXITY THROUGH STRATEGIC ENGAGEMENT Operating across the nation and internationally requires sophisticated systems for tracking regulatory variations and regional requirements. Orbital attends at least 15 national conferences annually focused on electric and natural gas utility sectors, ensuring leadership remains current on evolving regulatory frameworks. ”Whether it’s myself, members of the executive team, or any of my directors and operations leaders, we attend these to understand the regulatory frameworks being released or required in each region,” Frantz says. Organizational structure supports regional responsiveness while maintaining national consistency. National directors oversee individual disciplines across the country, including transmission and substation work, distribution and joint use design, and construction oversight. Below these national leaders, senior managers located regionally connect with local events and maintain relationships within their specific markets. The multi-tiered approach ensures both strategic coordination and local market intelligence. “Conference participation serves dual purposes as regulatory monitoring and business development,” Frantz notes. “Orbital exhibits at many of the conferences it attends, setting up displays and hosting evening events to expand brand awareness among utility decision makers,” he adds.The strategy has proven effective as utilities increase capital expenditure by a median of 17 percent, according to industry projections. “A significant portion of our annual sales budget is allocated to the brand, engaging with existing partners, attending conferences, meeting new clients, and conducting follow-ups,” Frantz explains. RECOGNITION AND COMPANY CULTURE Orbital’s leadership views industry recognition as an indication of organizational values and workplace quality rather than merely accolades for display. Over the past two years, the company has accumulated 18 industry awards and recognitions, including placement on the Inc. 5,000 list of fastest-growing companies in the engineering sector. “Our team takes a lot of pride in earning industry rewards, and our leadership team believes it’s a great way of reflecting our company culture and why Orbital is an excellent place, not only to work at, but also to do business with,” Frantz says. 144 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 12
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