walls. Curated travel experiences have become an integral part of the club’s approach to community and wellness. Members have participated in golf trips to Scotland, wellness retreats at Red Mountain, explorations in Portugal and Napa Valley, and outdoor adventures in Glacier National Park and Michigan’s Upper Peninsula. These experiences create opportunities for connection, growth, and adventure, and they reinforce the club’s belief that wellbeing is enriched through shared experiences. INNOVATION WITH INTENTION Even with its strong position, the Detroit Athletic Club faces the same challenge as many wellnessoriented organizations. “The biggest challenge is keeping up with the constant innovation within the industry,” Barr shares. With new technologies, therapies, and philosophies emerging rapidly, the club must balance curiosity with discernment. Barr explains that his team continually evaluates whether new trends represent meaningful advances or temporary fads. This process requires active research, engagement, and a commitment to understanding member needs. The club’s ability to adopt high-value innovations while maintaining stability has become one of its distinctive strengths. LOOKING AHEAD WITH PURPOSE When asked about the future, Barr describes a vision centred on purpose and member experience. “It is about integrating more people into what we do and helping them live their best lives,” he says. The goal is to ensure members not only add years to their lives but fill those years with energy, mobility, and meaning. The Detroit Athletic Club’s blend of tradition and innovation positions it uniquely within the private club landscape. With deep athletic roots, a modern wellness philosophy, expanded recovery infrastructure, and a commitment to lifelong vitality, the organization continues to evolve while staying true to its foundations. For members, this creates a place where history is honored, community is cultivated, and the pursuit of well-being is supported and celebrated. In a world 133 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 12 DETROIT ATHLETIC CLUB
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