that members understand the breadth of services available to them, particularly because not every member is an active user of the athletic facilities. “We go to great efforts to create awareness and promote the services and amenities we have,” Manges adds. Through clear messaging, targeted materials, and ongoing outreach, the club supports a culture of involvement and exploration. BLENDING SCIENCE, SPIRIT, AND LIFESTYLE Beyond its facilities, the Detroit Athletic Club distinguishes itself through a clear and evolving wellness philosophy. Barr explains that the focus is not solely on fitness, but on health span, vitality, independence, and personal purpose. “It is about prioritizing health span while nurturing the mindset and the spirit,” he says. The goal is to help members extend the number of years spent in good health, mobility, and cognitive strength. This philosophy is supported by several advanced tools and partnerships that bring cutting-edge wellness science directly into the member experience. The TechnoGym BioStrength system provides an 131 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 12 DETROIT ATHLETIC CLUB
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