STAYING ROOTED IN KANSAS COMMUNITIES The bank’s strategic direction for the next 18 months centers on deepening existing relationships rather than dramatic expansion. Worrell frames the priorities around customer needs and sustainable growth.“Over the next 18 months, we will continue to find ways in the community to help our customers with whatever the need is, continuing to try and grow our loans,” he says.“I mean, that’s where we generate most of our money for our bank.” Community support includes more than individual customer relationships.The bank finances equipment and infrastructure that small towns need but struggle to afford independently. “We support our communities for, they have equipment and stuff for the different things in the community that they need to borrow against,” Worrell explains. “So, we try and help out with that, whether it’s fire trucks, police cars, et cetera.” Geographic focus remains intentional and 121 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 12 VINTAGE BANK KANSAS
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