younger employees and passing on their expertise. This requires full-time effort but is essential to ensuring the company’s long-term success. DESIGNING THE FUTURE PATH TO EXCELLENCE For a company like Pools by Design, success goes beyond profit margins or market share. It’s about creating an environment where people feel empowered to make decisions and are proud of the impact they have on customers. “The customer needs to see that every person we send out there that they connect with has their best interest at heart,” Larison explains. This customer-first philosophy is a defining feature of the company’s operations. Every employee, from field crews to office staff, is trained to prioritize customer satisfaction. The next 18 months hold significant promise for Pools by Design. “We’ll continue to excel in custom pool construction, 63 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12 POOLS BY DESIGN
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