must choose from pre-designed models, limiting customization options. Perhaps most significantly, the Southwest market has yet to embrace fiberglass pools as a cost-effective solution. “Many customers come to us expecting fiberglass to be a less expensive option,” Larison explains,“But by the time we factor in shipping and installation costs, fiberglass often ends up being more expensive than shotcrete.” The company has invested significant effort into figuring out how to make fiberglass a more viable option. However, even with those difficulties, it is still seeking solutions outside of material costs and conveniences. Like many sectors, pool construction faces a generational shift as fewer young people enter the trades.This shortage is particularly acute in outdoor work, where challenging conditions often deter potential workers. 62 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
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