Business View Magazine - December 2024

limitless design options but also ensures long-term durability and customer satisfaction. Despite rising materials costs—concrete prices have doubled over the past four years—shotcrete remains the preferred choice in the Southwest. The region’s high demand for pools and Pools by Design’s established relationships with subcontractors and suppliers have allowed the company to continue delivering cost-effective shotcrete pools. However, recognizing the need to adapt to shifting industry dynamics and labor market challenges, Pools by Design has begun exploring alternatives like fiberglass pools to complement its offerings. The appeal lies in their streamlined construction process. “Fiberglass is the predominant method of construction in other US Markets,” Larison says, referring particularly to regions where freezing temperatures make this prefabricated option attractive. 59 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12 POOLS BY DESIGN

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