name, it keeps us top of mind,” Perezchica explains. “It’s about more than advertising—it’s about being part of the fabric of the community.” Johnson Pool & Spa doesn’t just build and service pools; it empowers its customers with knowledge.The company has made significant strides in educating its customer base on pool and spa maintenance, emphasizing safety and long-term care. Through an expanding social media presence, they provide practical reminders on topics like spa draining schedules, optimal times for opening and closing solar heating systems, and debunking common myths that have plagued the industry for decades. “One philosophy I always preach is to always be there to help and educate the customer, to do the right thing, and the money will follow,” Perezchica says. This emphasis on education reflects the company’s broader mission to create value for its customers. It positions itself as not just a service provider but also a trusted community pillar. DIVERSIFYING ON MULTIPLE FRONTS FOR THE FUTURE As Johnson Pool & Spa prepares for the next chapter, it is actively diversifying its offerings to include health and wellness products. This is where the company’s forged partnerships with chiropractors and rehabilitation centers really come into play. The company is looking to cross-market with companies in this space to create mutually 48 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
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