our residential projects,” Hammerschmidt explains, referring to how High Tech’s residential usually have better hydraulics and pool systems that other pool builders on that same scale due to the difference in engineering knowledge. Other companies are either unaware of or unaccustomed to that scale of complexity when it comes to smaller residential projects, so High Tech can effectively swim in its competitors’ lanes while preserving some exclusive space for itself. This dynamic has created critically acclaimed results for the company, earning awards and recognition within the industry while giving it access to more community-integrated building opportunities. Some great examples of this would be High Tech winning the International Pool Awards with the PHTA, Luxury Magazine’s pinnacle awards, and even getting the current opportunity to build a new pool for a high school in Sandusky, Ohio. COMMUNITY AND SUPPLIER-BASED PARTNERSHIPS TO STRENGTHEN LOCAL TIES High Tech Pools has built its reputation as one of North America’s top pool builders. Its commitment to excellence is driven not only by the products it offers but also by the relationships it nurtures with suppliers and within local communities. “We’re a part of the Master Pools Guild, the Pool and Hot Tub Association (PHTA), and I’m accredited as a certified Master Pool Builder by the PHTA… on top of that, we’re also a MYRTHA Pool distributor,” Hammerschmidt explains. The MYRTHA Pool partnership is particularly interesting because these stainless steel, panelized PVC membrane pools are the same ones used in Olympic swimming competitions. High Tech Pools also has a philosophy of forging strong, long-term partnerships with manufacturers and distributors. “We don’t just buy from anyone. We build relationships with manufacturers that align with our values of quality and reliability,” Hammerschmidt says. and framing the pool to rebarring and plumbing to shotcrete, tile, plaster, and even filtration. The company even has a maintenance division that exclusively maintains pools built by the company, which is vital to its success because approximately half of its business comes from commercial work. This business split lies at the core of High Tech’s competitive advantage. Commercial projects are big and usually require a greater degree of customization, filtration control, and technological integration. “Having experience with the complicated engineering that comes with these large commercial projects gives us expertise that we can then implement into 34 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
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