we protect the environment,” explains Vice President and Manager of Sales Joni Lewis (Harold’s oldest daughter). The company’s forward-thinking marketing campaigns also address rising concerns, such as the skyrocketing cost/availability of chlorine and the environmental impact of traditional pool maintenance. With its focus on sustainability, Aquos Pools stays responsive to market shifts, offering alternatives like saltwater systems and mineral-based sanitizers. Aquos Pools’ solutions are always carefully designed to meet diverse client needs, from allergy concerns to budgetary considerations, so it’s safe to say that the company’s future is bright. “We’re continually exploring ways to improve efficiency and minimize our carbon footprint, from job site monitoring to embracing new water-saving contaminants and chemicals. We’re committed to creating a more sustainable pool environment.” Once NSF certification is achieved, this patented system will be applicable to any commercial swimming pool in the United States, setting a new standard for sustainability in the industry. FUTURE GOALS AND LEADERSHIP TRANSITIONS With all of these great technological leaps and advances, Aquos Pools is putting a lot of energy into highlighting the value of this innovation, using education and differentiation as a core marketing strategy. “We inform potential clients about the long-term value of our e3 Pool systems, robotic cleaners, and other eco-friendly features. We emphasize the unique benefits of our offerings, like reduced maintenance and operational costs, while also showcasing how 28 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
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