This year was a banner year. We have completed almost a tour of the airport a month this year.” To add to workforce initiatives Gross relays that the local high school, Lebanon High School is participating in a program titled Take Flight. “They are building an aircraft at the high school under a STEM educational program, and it is one of only 50 high schools in the country that are doing this right now.The program is based out of Texas and campaign in the Boston market to try to generate additional traffic to the airport and to the region. We started a couple of months ago with these efforts.” “Part of this marketing effort is to promote [our region] as a four-season destination with lots of recreation in the area. Hiking, cycling, golf courses, and ski resorts make this area a beautiful area.” Cape Air’s success, as well as increased rental car activity, are signs, Gross mentions, of the initial success of this early marketing approach benefiting the airport operations and future economic growth for the region. SPARKING INTEREST IN AVIATION As the airline industry continues to struggle with attracting youth to a multitude of aviation positions, regional airports have played their part in the workforce development efforts, Lebanon Municipal Airport is no exception. “We offer several tours a year throughout the airport. 213 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12 LEBANON MUNICIPAL AIRPORT
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