media followers without significant advertising expenditures. “We are the best-kept secret in the performance industry,” says Parisi. “Our value proposition is unparalleled, offering resources and expertise for a fraction of the cost of other franchise or license options.” This strategic and deliberate approach has resulted in 118 affiliates, a testament to the school’s strong reputation and the effectiveness of its model. Behind Parisi Speed School’s growth are values that resonate clearly with its audience. For Parisi, the mission extends beyond financial success. His goal is to meaningfully impact athletes and their development. With a background in finance and exercise science, Parisi combines his expertise to create a model that emphasizes accessibility and value over profit. “Money isn’t my driver—impact is,” Parisi states. This ethos is evident in the affordable pricing of the certification and licensing process, designed to lower barriers for those passionate about youth sports performance. This mission goes beyond athletic performance, focusing on building confidence and self-esteem in young individuals. So, it should be known that the Parisi Speed School’s ultimate product isn’t speed or strength—it’s a transformation in how kids see themselves. The connection between competency and confidence is clear: when children see themselves improve in tangible ways, their confidence grows, laying the foundation for higher self-esteem. For many kids, this sense of belonging fills gaps left by other areas of their lives, such as unstable family dynamics or negative peer influences. By providing a sense of community, Parisi Speed School offers an alternative that is both impactful and transformative. 148 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
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