“We pioneered performance training out of that original facility in 1993. I then opened a second facility in 1998, and we hit over two million in revenue in that facility within 18 months, then opened up a 3rd facility, that’s our flagship facility today,” says Owner Bill Parisi. The performance of that flagship facility was the true trigger responsible for the school’s incredible rise, as it has generated over one million dollars every year for the past 25 years straight. In 2010, the brand shifted focus from owning and operating facilities to licensing its model, making it accessible to professionals nationwide. The Parisi Speed School operates as an affiliate license model, distinctly different from traditional franchising.Aspiring affiliates can start their journey by completing an affordable certification process. The program includes an twelve -hour online course that includes Parisi’s “Anatomy of Speed” text book, published by Human Kinetics, this is followed up with a three-day in-person live training session, all for $1,500. Once certified, participants have the option to become licensed affiliates. With no upfront fees, affiliates pay a monthly fee for access to training software, continued education, brand usage, and a comprehensive roadmap for training athletes. This model offers a low-risk entry point for those interested in youth performance training, appealing to gym owners, trainers, and newcomers to the fitness industry. ORGANIC GROWTH AND VALUES AS THE STRATEGIC CATALYSTS FOR SUCCESS Remarkably, the Parisi Speed School has achieved its growth with minimal marketing expenses. “Our marketing uses social media, and it’s all organic. We have over 100,000 followers, so I think we’ve probably spent maybe a couple thousand dollars at most over the last few years on promotion. We don’t really pay for leads,” Parisi explains. The company relies entirely on organic outreach and word-of-mouth, amassing over 100,000 social 146 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 12
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