Business View Magazine - Dec 2023

ORDER THE RIGHT GARAGE DOOR TO TIE IT ALL TOGETHER! Make a Statement CONTACT US TODAY FOR A QUOTE! 608.783.6080 WWW.OVERHEADDOOR7RIVERSREGION.COM They had a wiener dog, and they had a never- ending water bowl. It would fill itself up, there was a floating device in it. It had the blinds that go up in the attic, hidden blinds that come down and they’re all remote. In 2016 some of what we put in there was fairly new.” In 2022, the company was honored with the Wisconsin Home Builder Association’s Badger Craftsman Award, in the New Builds in the $500,000 to $750,000 category. “That house is a true timber frame, and it was a really unique design,” relays Lassig. “Anything over 12 feet high, you have to have an engineer design the wall, it’s called a tall wall package. But on the timber frame, it was a lean roof and the walls on one side were 20 feet tall. So, we were able to use structurally insulated panels that have plywood on each side and foam sprayed in the middle. It creates a panel that’s very strong that can go that high.” VALUED PARTNERSHIPS AND COLLABORATIONS Lautz-Lassig Custom Builders attributes its success to a strong reliance on trusted brands like Andersen, Marvin, and Weather Shield for window and door products. “I’ve developed a good relationship with the Weather Shield window guy, his name is John. He always answers my questions, he picks up the phone,” Lassig conveys. “There’s a new type of door that Weather Shield has called Next Gen. You can get it any size and of course, they’re very pricey, but you can go 50 feet wide, and basically, you can take your pinky and turn a handle, it’ll raise up a little bit and you can move it. All the other companies are trying to copy it.” LP SmartSide is the dominant siding company for high-end homes and another valued supplier for Lautz-Lassig. “You can get the board and batten look, which is very popular right now, and you can get the accent stone to compliment the front for curb appeal,” he explains. Lassig also mentions Milwaukee Tools, and Menard’s brand, MasterForce Tools, as crucial to getting the job done. 66 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12