Business View Magazine - Dec 2023

clients, as Lassig acknowledges, “We are blessed that every person we build for is pretty much a good friend of ours now. We have a good relationship with most of our clients.” CURRENT PROJECTS AND UNIQUE HOMES Lautz-Lassig Custom Builders are currently working on the construction of 11,000 and 9,500-square- foot house projects, each valued at approximately $2.5 million, alongside a complete farmhouse remodel. Lassig reveals that COVID has created a shift in their construction focus, noting that with his team of 13 individuals, each substantial project is expected to span a year. “Before COVID, we could build smaller houses, and we could knock maybe two or three out a solidifying a longstanding partnership and merging their talents to create Lautz-Lassig Custom Builders. Lassig details the evolution of the partnership, which goes back to 1988 when he was working for Al Bushek, another construction firm in the area. He recounts, “For 25 years, we worked side by side. If they needed help with a roof, we’d help them, and if we needed help with stuff they’d help. If anyone ran out of work, we’d help each other out.” Not long after branching out on his own in 2010, Lassig says he was approached by John Lautz about the possibility of a merger. “We did some trial runs, and in 2015, we purchased the tools, and then he signed over the one share of stock, because we had been working together forever. I had a lot of clients, and he had a lot of clients, that’s why he wanted to keep the Lautz and Lassig and put them together.” Today John and his wife Nancy are enjoying more time with their grandchildren, while Lassig, along with his wife Teri, continue to uphold the top-notch reputation the company has built over the years. EXCEEDING CLIENT EXPECTATIONS AND BUILDING LASTING RELATIONSHIPS Working 12 months of the year, Lassig admits that sometimes the cold Wisconsin winter is actually a benefit. “If you’re in a muddy area, the mud can be a pain and when it snows, it’s not too bad,” he says. “If we get it framed up and we are not quite ready to heat everything, we will put some two- inch foam underneath the floor system and heat the basement until we are ready to heat the whole house.” Due to the fact that Lautz-Lassig Custom Builders is a year-round operation, they are able to build 2 large luxury homes, along with a major remodel each year. The company also tackles smaller projects for clients as they arise. “I call them honey-do lists,” remarks Lassig. “If we build you a house, and two years down the road, you want a screen door put on, well, that goes on our list, and we would take care of you. We fit in stuff like that.” The longevity of each project and the company’s commitment to customer service creates an opportunity to form lasting relationships with 63 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12 LAUTZ LASSIG CUSTOM BUI LDERS