Business View Magazine - Dec 2023

beyond the convention center itself, incorporating elements like the picturesque Pride Park and the three-acre Collins Canal Park. The renovation’s scope is truly impressive. Peterson highlights an often-overlooked yet essential feature: “Believe it or not, we have 800 roofdeck parking spaces.”This detail underscores the center’s emphasis on accessibility and convenience for its clients and visitors. The city’s investment extends into arts and culture, a point Peterson passionately discusses. “The city has spent well over 10 million on art in public places,” he notes, revealing a commitment to not only functional but also aesthetic and cultural enrichment. This investment in public art, combined with the architectural enhancements like the distinctive fins surrounding the building, adds a unique charm to the MBCC. DIVERSE EVENTS ON THE HORIZON The MBCC’s ability to adapt to various industry needs, from high-profile art shows to cutting-edge tech conferences, showcases its integral role in the event hosting landscape. Peterson’s insights into the upcoming events for 2024 provide a vivid illustration of how the center is a crucible for diverse gatherings, bringing together different industries and communities under one roof. This versatility not only reflects the MBCC’s operational excellence but also its strategic positioning in the heart of Miami Beach, a city known for its cultural and commercial vibrancy. “We tend to run in seven different verticals,” Peterson explains, referring to the center’s focus areas: Tech, medical/health, finance, education, sports, special events, and the arts and cultural sector. This strategic approach enables the MBCC to cater to various industries, making it a hub for an eclectic mix of events. Art Basel, a cherished annual event, holds a special place in the center’s calendar. “It’s in its 22nd year here at the Miami Beach Convention Center,” Peterson notes, underscoring its significance. The Discover Boating Miami International Boat Show, touted as the largest boat show on the planet, is another marquee event that not only activates the center but also connects the broader Miami area. 278 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12