Business View Magazine - Dec 2023

boxing. We have great non-profits that work nearby that are really committed to youth boxing. One of the things I’ve heard from folks in the community is that they were so excited to have boxing back at the Cow Palace. Also, we were able to get AEW (All Elite) Wrestling back, which was a big draw from the neighborhoods. I’ve been excited about re- energizing that sporting history of the Cow Palace with things that folks in the neighborhood love, at a price point that they can afford.” Responding to the needs of its diverse communities is absolutely key, and both Corgas and Keaney want to continue focusing on different types of musical and cultural offerings. “We just had the Pupusa Festival, which is a celebration of San Salvadorian culture,” Corgas reports. “We also had Circo Hermanos Caballero at the same time. And it was great to see different portions of the Cow Palace all activated with different things.” “Not every culture celebrates in the same way,” Keaney adds. “The Cow Palace is a big building and you can do a lot of things in that building, but there are several cultures that would rather celebrate outdoors; and some events prefer and indoor/ outdoor model. And that’s not something we’ve typically done; it can be cold, windy, and foggy here in Daly City. But at the right time of year, these things work beautifully.” THE FUTURE OF AN HISTORIC VENUE Going forward,Corgas says that another overarching goal of his is to ensure that the building is always there, that it’s well-maintained, and that it’s always in use by promoters and event producers.“My dream would be to see us doing us some much needed behind the scenes infrastructure renewal to make the facility incredibly competitive. We are a really strong, mid-size event venue.We have a really good niche that is not easily replicated in the Bay Area. I want to take full advantage of that. There will be a lot of challenges to get us to where we need to be, but I could see the Cow Palace be competitive for some really good acts within the next five to ten years.” “I would say that our goal for the next five or ten years is to respond the way the community needs 273 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12 THE COW PALACE ARENA AND EVENT CENTER