Business View Magazine - Dec 2023

time to time. The Cow Palace also became a major musical venue, as well, hosting the Beatles’ first and second American tours in 1964, and ’65, as well as concerts over the years by such well-known artists as the Supremes, Elvis Presley, the Rolling Stones, the Bee Gees, the Jackson 5, the Who, the Grateful Dead, Chicago, Pink Floyd, Santana, KISS, the Cars, Elton John, Prince, U2, Sting, Metallica, and many AN ECLECTIC OFFERING By the 1960s, the Cow Palace began drawing the attention of professional sports franchises. The San Francisco Warriors of the National Basketball Association called the arena home from 1962 to 1964 and, again, from 1966 to 1971. Other sports, including ice hockey, indoor football, soccer, tennis, boxing, and wrestling also utilized the venue from 269 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12 THE COW PALACE ARENA AND EVENT CENTER