Business View Magazine - Dec 2023

and strategic vision for the franchise’s future. This glimpse into what lies ahead reveals a plan marked by expansion, innovation, and a unique marketing approach. “We aim to complete our build-out in North America soon,” Fisher says. “We’re nearing our target with 230 territories already established.” This goal, set against a carefully evaluated market backdrop, underscores YESCO’s strategic planning and understanding of the industry’s landscape. Fisher shares that YESCO is eyeing international expansion, particularly in England and Australia while acknowledging the need for adaptability due to cultural differences in signage. He also sees opportunities for YESCO to diversify into light manufacturing or sign reselling, expanding beyond service work. Fisher emphasizes YESCO’s unique marketing strategy, focusing on direct, on-the- ground client identification and a sophisticated yet straightforward approach to sign fixing, leveraging technology for efficiency. He compares YESCO’s innovative methods to Uber, highlighting its disruption of traditional industry practices. 207 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12 YESCO FRANCHISING