Business View Magazine - Dec 2023

of thorough preparation and continued support for franchise success. “As soon as someone becomes a franchisee, we integrate them into our Learning Management System,” Fisher details. This recently upgraded system is the cornerstone of YESCO’s training program. It encompasses a range of courses tailored to the specific roles within the franchise operation: patrol, sales, and technician.“Each course ends with an assessment to ensure comprehension,” Fisher adds, underscoring the system’s effectiveness. Fisher also emphasizes the innovative aspects of YESCO’s training and support. He notes the mobility of the company’s training platform, allowing technicians and patrollers to access materials in the field, which is crucial for adapting to the industry’s dynamism. Following digital training, franchisees attend a comprehensive, week-long session in Salt Lake City for deeper business model insights through role-playing and software tutorials. Additionally, YESCO provides ongoing support, including a business coaching team that helps franchisees with financial planning and role 7-year lease,” he explains YESCO’s efforts to ease the initial financial burden for new franchisees. The location of the franchise is the other significant expense. Fisher explains that high-profile retail locations are not essential for YESCO franchises due to the company’s focus on business-to- business marketing and patrol-led lead generation, allowing operation in more cost-effective areas like industrial zones. He also prefers franchisees with industry experience but notes a tendency among them to favor large custom sign projects over regular service work. Fisher stresses the need for a mindset shift to value consistent service jobs, likening it to scoring with singles and bunts in baseball rather than solely aiming for occasional home runs. YESCO’S COMPREHENSIVE TRAINING AND ONGOING SUPPORT The onboarding and training process for new YESCO franchisees is an intricate blend of digital learning and hands-on experience. Fisher explains this multifaceted approach, emphasizing the value 204 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12