Business View Magazine - Dec 2023

“The business coach’s job is to help our franchisees execute at the highest level they can,” Condon says. While coaches can’t run the business for franchisees, they are taking time to schedule weekly calls, analyze KPIs, and consult franchisees on key pivots they need to optimize their operational structure. In this way, HomeWell manages to provide multiple touch points of support through the entire lifecycle of a franchise owner’s business. THE IDEAL HOMEWELL CANDIDATE When seeking out prospective franchisees, HomeWell values character and purpose above all else. Candidates must have a passion for serving others, helping their community, and, most importantly, have a strong “why” behind their decision to acquire a HomeWell franchise for themselves. “That’s something we really look for, no matter what the owner’s background is,” Condon explains. This onus on service is likely a big reason why veterans In addition to technological advancements, HomeWell recognizes the significance of a robust online presence. The impending launch of a brand- new website and website services for franchisees underscores the brand’s commitment to providing franchise owners with cutting-edge tools for local marketing efforts. By doing this, HomeWell is able to lessen the barrier to entry among prospective franchisees. “If you don’t have a healthcare background, we’re the brand for you. We really cater our onboarding and training to meet the needs of our franchise owners,” Condon explains. HomeWell’s training process teaches owners both the business and healthcare aspects of running their franchise. The company has an in-house team that guides new franchisees through every step of the licensing process, and once they’ve been foundationally trained via the Learning Lab, they are then assigned business coaches. 194 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12