Business View Magazine - Dec 2023

took the company through a massive rebranding, making it the HomeWell Care Services we know today.While it was one of Haase’s earliest decisions, it was one that still yields returns today. “The logo and look of our company has had a huge impact. I’ve had people [say] they choose us because of that specific reason alone,” Condon explains. Of course, logo quality is just one very effective component of HomeWell’s formula. In addition to the rebrand,Haase also invested heavily in hiring an executive leadership team that really understood franchising and how to grow one. Thanks to these proper pieces being put in place, the ride up for HomeWell since 2018 has been “a pretty wild ride,” Condon says. UNIQUE BRAND IDENTITY AND MARKETING STRATEGY Beyond aesthetics, HomeWell offers Signature Programs that empower franchise owners to navigate the market confidently. These programs not only serve as effective marketing tools but also provide depth, allowing owners to excel. The brand culture, characterized by collaboration and support, has organically grown, fostering a sense of togetherness among owners. “When you validate with our owners, they really give you a sense of, hey, how can we help you be successful? Versus other franchise systems and models that are just dog-eat-dog,” Condon says. Instead, HomeWell skillfully leverages technology to bring all of its franchisees to a high baseline level of operational excellence. “So, not only are you learning via zooms and in-person meetings… we’re giving you access to virtual workshops and on-the-job tools,” Condon explains. One of the most notable of HomeWell’s tools is the Learning Lab, which owners can use to get themselves and their staff up to speed with everything they need to scale and sustain themselves. This interactive platform facilitates faster onboarding and supports the ongoing education of the franchisees and their staff. 192 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12