Business View Magazine - Dec 2023

It leans heavily on providing excellent quality care, caregiver training, and utilizing robust operational systems to refine its process. Every interaction, whether it’s a compassionate caregiver assisting a client or the seamless execution of administrative processes, contributes to the brand’s growth. By fostering strong relationships with local communities and healthcare partners, HomeWell has cultivated a culture that values both its clients and its franchisees. Its success is reflected not only in the positive impact it makes but also in its high rankings and recognition as a company. HomeWell was named the 2023 Top Franchise and Top Franchise for Veterans and has steadily been improving its placements on the Inc. 5000 List, as well as Entrepreneur Magazine’s Franchise 500. THE FOUNDING AND EVOLUTION OF HOMEWELL’S CULTURE HomeWell was originally named Hoffman’s Helpers. In 2003, Hoffman saw an opportunity to expand his company into an industry franchise named HomeWell Senior Care. As the company grew, it became apparent that although Hoffman had a strong background in caregiving, he admittedly lacked the high-level knowledge of how to successfully run a large franchise. So, going into 2018, he sold HomeWell to Bruce Haase, a former CEO of WoodSpring Hotels and Extended Stay America. According to the Vice- President of Franchise Development, Mike Condon, that transaction was what really helped define HomeWell’s resulting success. “[Hoffman] really set the operational foundation of who we are as a company, the culture, and really how we help people in the community,” Condon says, referring to the fact that even through its rapid scale-up, the franchise remained in touch with the genuine purpose that it was founded on: to provide others with quality care. HomeWell’s growth was incredibly rapid. Haase’s presence truly set the franchise up well, as he first 191 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12 HOMEWELL CARE SERVICES