Business View Magazine - Dec 2023

DATA-DRIVEN RESULTS AND AWARD- WINNING PARTNERSHIPS Much of Prairie’s success hinges on its sharp attention to detail regarding the logistics of market trends, advanced analytics, and its own operational motions. “We’ve built a CRM that’s been very powerful, and as we expand, has been providing a lot of data that we’re able to extrapolate to better understand where our time is best spent,” Diehl says, explaining how understanding different trends has allowed Prairie to be more focused in its sales efforts. Supplementing that, the company has also been refining its workflow processes by implementing new technology that allows for easier data capture and automated data integration. There are also operational initiatives occurring that are helping the company identify areas of education or specific offices where improvements can be made. As a result, these initiatives have Banking products provided by Wintrust Financial Corp. banks. Meet our industry-leading ESOP specialists CREATIVE LENDING SOLUTIONS FOR ESOP COMPANIES WINTRUST.COM/ESOP 170 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 12